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The original square-bill crankbait, the Cotton Cordell Big O remains as deadly today as when it started the whole bass-crankin', cover-knockin', reaction-bite revolution. More than a million Big O crankbaits sold in the first year showed that the world had found a whole new way to load up on largemouths and smallmouths alike. With its buoyant body, short lip, and high deflection, the Big O remains the top square-bill on the market today. The world's original square-bill crankbait Deflects off cover to trigger a reaction bite More than a million sold in the first year alone Deadly on largemouths and smallmouths alike
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