Watch a live minnow at the surface, and you'll see a consistent head-up, tail-down posture. The Heddon Spit'n Image mimics shad behavior perfectly: head up at rest, down on the retrieve as it swims and sputters just under the surface with a pronounced side-to-side movement. Fish this bait at any speed to represent a vulnerable fleeing shad. Realistic finish with lots of flash. Topwater minnowbait Mimics shad behavior perfectly Head up, tail down when at rest Swims subsurface with a side-to-side movement Deadly at any speed Flashy, realistic finish