A soft-plastic lure with a balanced head, the UV Reflex Bull Dawg from Musky Innovations swims down at a 45 angle on the fall and horizontally on the retrieve. The curly tail rocks the bait back and forth, creating a motion that drives the big ones mad. The added attraction of reflected UV light is easily detected by fish but invisible to humans, and it penetrates water up to 10 times farther than natural light to draw fish from a distance. The Musky Innovations UV Reflex Bull Dawg is a highly versatile bait you absolutely need in your musky arsenal! Soft-plastic lure with a balanced head Swims down at a 45u02da angle on the fall and horizontally on the retrieve Curly tail adds enticing action Reflected UV light creates even more attraction