Combining the revolutionary EChip with the flash and vibration of a flasher, the Pro-Troll HotChip Flasher should be in every salmon angler's arsenal. The EChip sends ionic pulses throughout the water for fish to key on and it never wears out. Fish one next to your standard flasher-and-rig combo and see the difference for yourself. A breakthrough in fishing technology Stimulates predatory instincts in game fish Sends iconic pulses through the water for fish to key on EChip never wears out